Project Bait

Project Bait Hajj and Umrah Cornerstone Ventures
A non-for-profit think tank that focuses on identifying pressing economic and organization issues related to the Hajj and Umrah sector in Saudi Arabia and recommending solutions to pertinent government and non-governmental bodies.

The think tank approached Cornerstone to lay out its vision, mission, and strategic objectives given its internal capabilities and market demand.


Several workshops with the management team revealed strong alignment in vision, mission, and objectives, along with weakness in its organizational set-up for execution.


A regional and international bench-marking assessment of 16 think tanks was completed to evaluate best-in-class practices.


Cornerstone validated the think tank’s strategic direction and drafted an operational guideline playbook to help the management team focus on building key priority organization and operational capabilities.

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